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SMI promotes the benefits of scent marketing.
August 10, 2010
By: TOM BRANNA
Editor
Harald Vogt, founder and president of the Scent Marketing Institute, died July 28 of a heart attack. He was 51. Vogt, a native of Germany, was also founder and president of Vogt Communications Management. The New York-based Scent Marketing Institute aims to promote the benefits, awareness and value of scent marketing in business and facilitate product and service quality through professional development and education, among other initiatives. In addition to its existing office in Pola...
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